What CAPS™ Users Say...
This is a direct copy of published statements from users of the CAPS™ Learning System."CAPS™ is an exciting, almost revolutionary, step for our company to take. The program is sophisticated and professional. It’s fabulous, you’ll love it!"--
R.S. Boston, Massachusetts
"There is a totally new environment here. The Key Word is confidence! I think that, before CAPS™ our representatives had actually been afraid to let the client talk. CAPS™ has shown them how to control their emotions. With the new Skills, a representative can now deal objectively with what the client wants to do.” NOTE: Three months later, B.H. added, “We’ve written double our production for the same period last year. This is our year to move up!!"--
B.H. (Manager) Denver, Colorado
"The immediate benefit that I see is the development of our listening skills. We knew the value of listening before, and we had reinforced our beliefs, listening to Dr. Nichols’ tapes on the subject. But even so, we were not listening long enough or deep enough to what people were saying.”--
B. S. Colorado Springs, Colorado
"CAPS™ gets the new sales person to quickly think in terms of the client’s wants and needs rather than get bogged down in his own need to make a sale. At the same time, when the new sales person uses CAPS™ Probing Skills, he is more persistent in the Close.”--
P.N. Tucson, Arizona
"Simple and easy to follow, CAPS™ propels me where I want to go and, at the same time, gives the client the opportunity to express his feelings and desires, as well as raise objections along the way. The beauty of CAPS™ is that the skills are so flexible; they can be used with every product we offer, now and in the future… It has been reassuring to have CAPS™ and gratifying to see that it works.”--
R. B. Rochester, New York
"When I first heard about CAPS™, I said, 'Two days in another meeting? That wrecks my whole week!’ But let me tell you something. When you take CAPS™, you’ll be as enthusiastic as I am. I predict CAPS™ will completely wipe out call reluctance.”--
H. M. Austin, Texas
"I am able to be more precise when training new recruits. This is the first time in twenty-two years that I’ve had a language to use in describing what I do, that means the same to me and the recruit… CAPS™ keeps us right on target. “--
J.R. [Field Trainer] Minneapolis, Minnesota
"Absolutely dynamite! CAPS™ gives us better techniques that work no matter what the product.”--
G.P. San Jose, California
"This program surely allows us to better understand a person’s wants or needs.”--
[Newly appointed representative] R.A. Augusta, Georgia
