After thanking the prospect for taking your call and receiving permision to have the conversation now you might say,

"The reason for my call is many of _____________ clients are concerned about what would happen to their retirement income if they had to start paying for extended health care.” (slight pause)

Our company just developed a new product so members who qualify can protect their investments and retirement income stream from these costs. This means there is a way ___________ can help you develop a strategy to pay the costs of extended health care so you preserve the spendable retirement income you've worked so hard to create.  (slight pause)

Would you prefer to meet next Tuesday, or sometime the following week, so you can decide if this strategy makes sense for you?